What Are the Most In-Demand Job Roles Today

In recent coaching circles and programs, a recurring question has emerged: Which roles are currently in the highest demand? Of course, within my work, this refers specifically to roles in the Agile, product development and product management space.
Evelyn Tian

What Are the Most In-Demand Job Roles Today

In recent coaching circles and programs, a recurring question has emerged: Which roles are currently in the highest demand? Of course, within my work, this refers specifically to roles in the Agile, product development and product management space.

Due to global economic challenges, demand across various industries has fluctuated, with some sectors experiencing significant declines. In the Agile landscape, the demand for Agile Coaches and consultants has notably decreased — partly because some have struggled to demonstrate clear value within organizations. However, one area remains resilient and continues to thrive: product professionals.

The Growing Importance of Product Experience

In today’s fast-paced and competitive market, the ability to build the right product, at the right time, in the right way sets industry leaders apart. As businesses strive to differentiate themselves and meet evolving customer expectations, the demand for skilled Agile Product Managers and Product Owners has never been greater.

Strong product experience goes beyond delivering features—it ensures organizations create products that truly resonate with users, solve meaningful problems, and drive long-term business success. Companies that prioritize product leadership consistently outperform those that focus solely on execution without a deep understanding of user needs.

Why is Product Experience So Critical?


The reasons are numerous. I am sure you can make a long list of it also.

Here are a few key ones I want to highlight: 

1, Customer-Centric Innovation

Product organizations should put the customer at the center of decision-making. They leverage user research, data analytics, and market trends to ensure their products address real pain points and provide tangible value.

2, Strategic Business Impact


A well-defined product strategy directly influences a company’s growth, revenue, and profitability. Experienced product professionals align business goals with product development, ensuring that every initiative contributes to long-term success.

3, Competitive Differentiation

In crowded markets, having a great product is not enough — organizations must also craft a compelling and clear value propositions, to help businesses stay ahead by continuously iterating and refining their offerings.

4, Product Development Leadership

Successful product development requires seamless collaboration to drive success. Strong product professionals act as bridge-builders, fostering alignment and continuous delivery in an agile and effective manner.

5, Product and Customer Solution Strategy

Experienced product professionals shape product and customer solution strategies, spanning core and non-core products to effective portfolio management.

6, Resilience in Market Uncertainty

Economic downturns and shifting market conditions challenge organizations to adapt quickly. Seasoned product leaders are better equipped to pivot strategies, optimize resources, and maintain customer engagement even in uncertain times.

Product Professionals Have Endless Career Opportunities

Because of their broad and highly transferable skill set, product professionals remain in high demand. With a few years of experience, numerous career paths become available.
Career Growth in Product Management

For those looking to advance within an organization, the typical career path progresses as follows:
Product Manager → Senior Product Manager → Group Product Manager → Director of Product → VP of Product → Chief Product Officer (CPO).

Titles may vary depending on the company, and in some cases, this path may lead to Strategic Product Management, which focuses on high-level, long-term product strategy.

Transitioning into Business Leadership

Many experienced product professionals eventually step into business leadership roles, such as VP of a business unit, General Manager (GM), or Chief Operating Officer (COO). Their broad business exposure, developed through product work, equips them to lead entire business areas or ventures.

Alternative Career Paths for Product Professionals

Product Mentoring and Consulting
With significant experience, product management consulting and mentoring as a viable career option.

If I use myself as an example, I offer companies improve their products, processes, and go-to-market strategies;

I also mentor product managers, and product owners, via individual or group work, to support them with product discovery, scaling product teams, and optimizing product-market fit. 

Agile Coaching with Strong Product Expertise
Organizations increasingly seek Agile support that integrates deep product expertise. This skill set is becoming highly valuable because:
  • Traditional Agile Coaches often focus on processes without a strong understanding of product strategy.
  • Many Agile Coaches rely solely on professional coaching skills, lacking the ability to teach or mentor.
  • Companies need coaches who bridge the gap between process agility and product strategy.

Product-focused Agile Coaches help teams work more efficiently while ensuring they build the right products.

Making the Transition into Product Space

If you're truly interested in product management, it's never too late to make the transition. The opportunities are vast, and demand for skilled product professionals continues to grow across industries.

Many professionals, particularly Business Analysts, find that their analytical skills, problem-solving abilities, and stakeholder management experience position them well for a move into product management. I’ve worked with many Business Analysts who have successfully advanced into product roles, leveraging their deep understanding of business needs and processes.

This transition is not limited to Business Analysts. Software engineers, UX designers, project managers, and other product development professionals also bring valuable perspectives that can make them highly effective product managers.

The transition can be incredibly fulfilling—allowing individuals to shape not just how a product is built, but why it is built and how it delivers value to customers.

Where to start and how to advance? 

Certified Scrum Product Owner (CSPO) is a foundational program, which paves the foundation and high-level overview of product personal in the agile context. 

Advanced CSPO (A-CSPO) advances professionals to wide and deeper aspect of product ownership. 

The Certified Scrum Professional – Product Owner (CSP-PO) is the highest level of learning in the product ownership journey. Given the vast scope of agile product management and product ownership, my CSP-PO program provides a comprehensive 24-hour learning experience designed for serious product professionals.

The program is accessible through our Agile Growth Academy online learning portal and includes 16 hours of interactive options for deeper learning and collaboration. These sessions create an immersive environment to refine skills, enhance strategic thinking, and elevate your impact as a Product Owner. Because of its advanced nature, this program is specifically designed for dedicated product professionals committed to mastering their craft.

Read more information here.
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